Jignesh Vora
Management · Purchasing · Operations
Runs the business, the buying and the bench with an exacting eye for detail and quality.
Our Story — Three Generations
It began before 1996.
Our story did not begin with a shop. It began in Mumbai's wholesale spectacle market, where Vinodchandra Vora sourced frames and supplied opticians across the region — until the trade closed, but the family's bond with optics never did.
In 1996, two of his sons — Jignesh and Jatin — brought those roots back to life with a single small shop in Virar, tucked inside a building away from the road. Some days no one came. On good days, one or two pairs were delivered. Yet every morning the shutters opened with the same hope.
Nearly three decades later, that one shop has grown into three — built not on shortcuts, but on years of honest advice and customer goodwill.
The founders first wanted to call it “Neetram”, but the name was taken. Instead they borrowed from the family's Ami Beauty Parlour — named after the eldest daughter, Amita. And so “Ami” became the family's signature, and it lives on through Ami Optics today.
The Journey1996 → Today
- 1996
Where it began
Two brothers, one small shop tucked off the road in Virar. Some mornings no one came — yet the shutters opened with the same hope every single day.
- Since then
Growing through trust
A move to the crossroads at Jivdani Chowk, where four roads meet. One shop quietly became three — earned through honest advice, never shortcuts.
Today
Three generations, side by side
Computerised testing and hand-fitting under one roof, still guided by the same family hands that opened the shutters in 1996.
The very first customer was Meenaben Vora, the founders' mother. And even today, Vinodchandra Vora — now in his eighties — still visits the shop, a daily reminder of where the journey began.
